Farmacia El Cazador
Farmacia El Cazador is a pharmacy with 25 years of experience in Belén de Escobar dedicated to the commercialization of medicinal, dermocosmetics and beauty products.
Seeking the differential with respect to its competitors, the objective was to redesign its visual identity on Social Media platforms to communicate the values and concepts of the company in the most accurate way possible.
Based on its existing brand, morphological resources were devised to enrich the vocabulary and thus provide diversity to the wide spectrum of communications. The new language consisted of a fresh, humane and bold identity, accompanied by a clean typography and a language of vibrant and playful colors that provide confidence and security.