Sofitel
Who?
Sofitel is the only luxury French hotel chain to be found on 5 continents with more than 120 locations in almost 40 countries. It offers contemporary hotels and resorts which are suited to the most demanding and versatile consumers who seek and appreciate beauty, quality and excellence.
What?
The purpose was to design their Social Media Assets for Recoleta, Argentina.
How?
In order to express the codes of luxury and elegance, the solution consisted on a strong, attractive and consistent Digital Identity, based on the core brand values previously mentioned, and capable to easily link digital and print communications through a clean and pure visual language.
