Client
CodeFam

Industry
Not-for-Profit

Services
Brand Identity

Year
2021​​​​
​​​​​​​​​
Who?
Consejo de Familia is a non-profit organization of Naviera Lojda in charge of taking care of the present and future of both the family and the company, creating values ​​and assisting in the development and adaptation of family members to roles of the institution.

What?
The objective was to design a sub-brand that reflects the values of the organization.

How?
Based on the morphology of the main brand, the result consisted on a logo composed by three elements which represent the founders of the company, reinforcing this idea through an expansion of its color system. The connection between the elements suggests values ​​such as union and support, and its internal counterform refers to the aggregates, market in which the company develops its activity.

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