Architecture & Design
MB™ is a boutique industrial design studio from Buenos Aires. Their work is based on exploring the personality and use of materials and technologies.
The goal was to design their brand and visual identity system.
The solution consisted of a monogram based on their initials. The crown, a symbol that embodies the nobility with which they face each design project, is visually resolved through a pure and solid aesthetic, thus becoming an easily reproducible sign in both printed and digital communications.