Amatista is a real estate development with a strategic location within the city of Escobar. Developed on a five-hectare property and surrounded by Jacarandás, its main objective is to provide a balanced lifestyle in connection with the environment, located just three minutes from the city.
The objective was to develop its Brand Identity.
The solution consisted of a symbol resulting from fundamental concepts such as amethyst stone, home and parcel.
As a result of the morphological exploration for the conception of the isologotype, the work gave rise to a system of visual resources created through a meticulous constructive grid, able to create a dynamic and more human identity that would complement the playful brand tone of voice.
The chromatic system was the result of the flora of the area, surrounded by Jacarandás, as well as the color of the amethyst stone. On the other hand, the typographic search intended to respond to concepts such as friendly and trustworthy; and the etymological meaning of the word amethyst helped to shape the Brand Values through lifestyle standards such as peace and energy.