Manufacturing & Industrials
Tradimex is an industrial and commercial company with more than 50 years of experience specialized in industrial lubricants and chemical products, focused on offering the best solution on the market through a highly specialized professional service and quality products.
Reaching 60 years of operations in Argentina, the challenge was to design a digital and print campaign to celebrate the company's anniversary.
The solution consisted of a series of digital and printed communications that announced the milestone through a symbol that represented the production process of a chemical product: the union of several components that give rise to a single one. The four essential communications manage to effectively manifest this process through a pure yet striking visual language, considerably distinguishing the iconography through a timelessly modern typography and a tasteful chromatic system.